Do you have a website? Do you want it to rank higher on Google search results and look like a professional, modern site? If so, then this blog post is for you. Website Maintenance is important because as time goes by your website will develop problems that need to be fixed before they become major issues. For example: outdated design or content; broken links; security risks from malware and hacking attempts; etc.  Each of these can negatively impact how your site performs in the SERPs (Search Engine Results Pages). Not only does this make it difficult for potential customers to find your business online but also makes it more difficult for new visitors to navigate around your website. The following are 9 reasons why a maintenance plan for your website is important

  1. Websites are often the first point of contact with a business for potential customers. If your website is experiencing technical issues, this can send a negative impression to a potential client.
  2. Website maintenance is important to keep your website running smoothly and efficiently
  3. Regularly updating content, adding new features, and fixing bugs will increase customer engagement
  4. A well-maintained website can help you rank higher in search engine results pages (SERPs)
  5. Your site needs regular updates to stay current with technology changes and internet trends, a maintenance plan includes regular updates and a team that is knowledgeable in the latest trends. 
  6. Website Updates may include security patches, software upgrades, or bug fixes that could cause other problems if not addressed promptly. With a Maintenance plan, your website is always updated. If any problems do arise from an update, a fix is included..
  7. Scheduled Regular Software backups  of your websites are important to ensure that a copy of your website is available in case your system crashes or something else happens to your website’s source program
  8. A Maintenance plan can provide a Cost Savings – if your website is hacked and you do not have a backup to restore it, you’ll need to hire the service of another website development expert to build a new website, which is an extra cost in your budget.
  9. Hackers are always at large looking for websites with security gaps or vulnerabilities to exploit, having a website maintenance plan for security and protection can help avoid such attacks

Your website is a powerful tool that can engage potential customers and generate more sales. It’s important to ensure your site maintains the proper functionality, looks professional, and ranks high in search engine results pages. When you invest in a website maintenance plan for your website, we will make sure every aspect of your site continues to run smoothly while meeting all industry standards. Whether it’s adding new features like videos or fixing bugs as they arise, I am  always ready to help you maintain an updated content strategy so you can drive more traffic from organic search engines which means higher customer engagement and increased conversions